Free Access Salesforce.Marketing-Cloud-Email-Specialist.v2023-08-03.q142 Practice Test (Page 3)

Question 6

Northern trail Outfitters (NTO) is designing a journey for its platinum loyalty members. There are more than 2 million NTO loyalty but 100,000 of them qualify as Platinum. NTO stores all loyalty member information in a single data extension.
What is he optimal segmentation process that NTO should use to ensure only Platinum members receive the journey emails?

A.Use Filter Contacts criteria in the journey entry source.

B.Use Automation Studio to query a population into a data extension.

C.Use a Decision Split activity on the journey canvas.

Question 7

Which feature can be included in a content box? (Choose 3)

A.Content Detective

B.Forward to a Friend

C.Social Forward

D.Microsites

E.Facebook Like

Question 8

A marketer is completing a Send Preview based on a pre-deployment checklist.
What task is validated during the Send Preview?

A.Confirm that each content area specified in the dynamic content rules exists.

B.Ensure subscriber status at the time of send is Subscribed or Bounced.

C.Identify phrases like "click here" or "Free!" that could be marked as spam.

D.Ensure subscribers have not unsubscribed or are undeliverable.

Question 9

Northern Trail Outfitters would like to use a File Drop Starting Source in Automation Studio tosend shipping tracking emails when orders are dispatched. A delimited text file containing all the data for the send will be uploaded to a designated directory on the Enhanced SFTP Account, and the email should be sent to customers when the file transfer has completed.
What is the correct sequence of Activities for this File Drop Starting Source?

A.Import File Activity > File Transfer Activity > Send Email

B.File Transfer Activity > Send Email

C.Import File Activity > Send Email

D.File Transfer Activity> Import File Activity > Send Email

Question 10

Northern Trail Outfitters' (NTO) marketing team is looking to use a partner to develop its dynamic emails. After
submittal, NTO specialists want to make sure the emails are reviewed before approval.
What feature should the NTO marketing team employ?

A.Content Detective

B.Preview Tab

C.Two-Step Workflow Approval

D.Standard Workflow Approval

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