Free Access Salesforce.Marketing-Cloud-Email-Specialist.v2024-12-04.q168 Practice Test (Page 12)

Question 51

Following a batch email sent. Northern Trail Outfitters wants to update an email link's URL.
Which action should be recommended?

A.Navigate to the email in Content Builder and update the URL.

B.Navigate to the Job Links tab In My Tracking and update the URL.

C.Navigate to URL Expiration in Setup and update the URL.

Question 52

Northern Trail Outfitters (NTO) receives a daily file drop of customers who have made recent purchases. NTO would like to send out a thankyou' email the first time they Show up it the file drop.
How should journey Builder be configured to meet this requirement?

A.Configure Journey Entry Event to 'allow no re-entry.'

B.Configure Journey Email Send to dedupe on email address.

C.Configure Journey Settings to 'allow no re-entry.

Question 53

A small company, with limited resources, has started to use Marketing Cloud. They have a single master data extension for all of their subscribers. When a subscriber opts-in to receive communications, they will receive a monthly newsletter, weekly promotions, and a birthday email.
How should they manage unsubscribes by communication type?

A.Create publication lists for each communication type, and associate the publication list on the send definition.

B.Create separate data extensions for each communication type and customize the subscription page.

C.Create suppression lists for each communication type, and associate the suppression list on the send definition.

D.Create a Boolean field for each communication type in the data extension and update the Profile Center.

Question 54

Northern Trail Outfitters (NTO) is troubleshooting why a triggered send isn't being delivered to the customer.
When querying the _subscribers data view, NTO notices this subscriber key exists twice, and one of them has a status of 'Held'.
What is the source of the duplicate subscriber key?

A.Triggered Send Managed Lists

B.Global Unsubscribe List

C.Auto Suppression List

Question 55

An email marketer has been tasked with increasing open rates on a weekly newsletter that currently uses a consistent, identifiable subject line: "NTO Weekly: Topics of interest this week."
Which two best practices should the marketer use to make the subject line more effective?
Choose 2 answers

A.Include information relevant to the message in the subject line.

B.Keep the subject text between 50 and 100 characters long.

C.A/B test the effectiveness of different subjects.

D.Include "RE:", "FWD:'\ "etc." to get the reader's attention.

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Question 51

Question 52

Question 53

Question 54

Question 55

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