Online Access Free Marketing-Cloud-Intelligence Practice Test

A client has integrated data from Facebook Ads, Twitter Ads, and Google Ads in Marketing Cloud Intelligence. For each data source, the data follows a naming convention as shown below:
Facebook Ads Naming Convention - Campaign Name:
Camp|D_CampName#Market_Objective#TargetAge_TargetGender
Twitter Ads Naming Convention - Media Buy Name:
Market|TargetAge|Objective|OrderID
' Google Ads Naming Convention - Media Buy Name:
Buying Type_Market_Objective
The client wants to harmonize their data on the common fields between these two platforms (i.e. Market and Objective) using the Harmonization 'Center.
In addition to the previous details, the client provides the following data sample:


Logic specification:
If a value is not present in the Validation List, return "Not Valid"
If a value is not present in the Classification File, return "Unclassified".
If the Harmonization center is used to harmonize the above data and files, what table will show the final output?

• A.
• B.
• C.
• D.

An implementation engineer is requested to create the harmonization field - Magician This field should come from multiple Twitter Ads data streams, and should follow the below logic:

Using the Harmonization Center, the engineer created a single Pattern for Campaign Name. What other action should the engineer take to meet the requirements?

• A.Create a second Pattern for Media Buy Name
• B.Create a second Pattern for Media Buy Name and add a validation list (with the two values) for the final Harmonized Dimension.
• C.Create a second Pattern for Media Buy Name and apply two Classification Rules (one for 'Messi' and another for Ronaldo') for the final Harmonized Dimension.
• D.Create a second Pattern for Media Buy Name and apply a Classification Rule (with the two values) for the final Harmonized Dimension

A client would like to integrate the following two sources:
Google Campaign Manager:

IAS:

After configuring a Parent-Child relationship between the files, which query should an implementation engineer run in order to QA the setup?

• A.Creative Name, Impressions, Analyzed Impressions
• B.Media Buy Type, Media Buy Name, Impressions, Analyzed Impressions
• C.Media Buy Name, Impressions
• D.Media Buy Type, Analyzed Impressions

A client's data consists of three data streams as follows:
Data Stream A:

* The data streams should be linked together through a parent-child relationship.
* Out of the three data streams, Data Stream C is considered the source of truth for both the dimensions and measurements.
How should the "Override Media Buy Hierarchies" checkbox be set in order to meet the client's requirements?

• A.It should be checked in Data Stream C
• B.It should not be checked in any of the three Data Streams.
• C.It should be checked in Data Stream A
• D.It should be checked in Data Stream B

What is the relationship between "Media Buy Key" and "Campaign Key"?

• A.Many-to-many
• B.One-to-many (one Media Buy Key has many Campaign Keys)
• C.One-to-one
• D.Many-to-one (one Campaign Key has many Media Buy Keys)