Question 16

A client wants to integrate their data within Marketing Cloud Intelligence to optimize their marketing insights and cross-channel marketing activity analysis. Below are details regarding the different data sources and the number of data streams required for each source.

When harmonizing the Objective field from within the data stream mapping, which advantage is gained?
  • Question 17

    A client wants to integrate their data within Marketing Cloud Intelligence to optimize their marketing insights and cross-channel marketing activity analysis. Below are details regarding the different data sources and the number of data streams required for each source.

    What three advantages are gained when using Patterns & Data Classification as the harmonization method for creating the Objective field?
  • Question 18

    A client's data consists of three data streams as follows:
    Data Stream A:

    * The data streams should be linked together through a parent-child relationship.
    * Out of the three data streams, Data Stream C is considered the source of truth for both the dimensions and measurements.
    * Data Stream C was set as a 'Parent', and the 'Override Media Buy Hierarchy' checkbox is checked What should the Data Updates Permissions be set to for Data Stream B?
  • Question 19

    An implementation engineer has been asked to perform a QA for a newly created harmonization field, Color, implemented by a client.
    The source file that was ingested can be seen below:

    The client performed the below standard mapping:

    As a final step, the client had created the field 'Color'. As can be seen, it is extracted from the Creative Name (after the '#' sign).
    For QA purposes, you have queried a pivot table, with the following fields:
    * Media Buy Key
    * Media Buy Name
    * In View Impressions
    The final pivot is presented below:
  • Question 20

    A technical architect is provided with the logic and Opportunity file shown below:
    The opportunity status logic is as follows:
    For the opportunity stages "Interest", "Confirmed Interest" and "Registered", the status should be "Open".
    For the opportunity stage "Closed", the opportunity status should be closed Otherwise, return null for the opportunity status

    Given the above file and logic and assuming that the file is mapped in a GENERIC data stream type with the following mapping:
    "Day" - Standard "Day" field
    "Opportunity Key" > Main Generic Entity Key
    "Opportunity Stage" - Main Generic Entity Attribute
    "Opportunity Count" - Generic Custom Metric
    A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 11th. What is the number of opportunities in the Interest stage?