Free Access Salesforce.Pardot-Consultant.v2022-05-31.q106 Practice Test (Page 7)

Question 26

Several of the sales team members at LenoxSoft have shared that their customers are getting autoresponder emails, but they are not receiving other marketing sent emails. After investigating, they found that the leads and contacts in question are opted out.
How should LenoxSoft enable these prospects to get marketing content again?

A.Run a permission pass effort to all of the leads and contacts who have opted out.

B.Create an automation rule to clear the opt out field on the leads and contacts.

C.Enable the prospect resubscribe feature in Pardot to allow prospects to opt back in.

Question 27

LenoxSoft offers two distinct product lines, each with its own sales team.
Based on prospect activity, what is the recommended way to provide each sales team with relevant prospect interest in each product line?

A.Create scoring categories for each product line that calculates points based on the prospect's interaction with marketing assets related to those product lines.

B.Create emails with links to whitepapers for each product line and create completion action to increase the prospect's score by 10 for one product line and 20 for the other.

C.Create page actions on each product line's web pages to notify users and increase score when prospects visit each product line's section of the website.

D.Create completion actions on every asset to tag prospects based on the product line they are interested in, filtering the score report by that tag.

Question 28

You are creating a new series of pay per click ads and want to track where a prospect originates when they arrive at your website. How would you set this up?

A.Create a custom redirect for each pay per click ad and use a completion action to add the prospects to a list

B.Create a custom redirect for each pay per ad click and and select a Pardot campaign for each custom redirect

C.Create a custom redirect for each pay per click ad and use an automation rule to add the prospects to a list

D.Create a Pardot campaign for each pay per click ad and place the tracking code on the landing page

Question 29

LenoxSoft has two Pardot accounts: Account A and Account B.
Both accounts are syncing with the same Salesforce org. Their marketing teams have consolidated and have decided to merge Account B into Account A.
What action should they take to successfully complete the migration?

A.Include prospect activity history from Account B in their prospect import if they want to retain it.

B.Get a brand new Pardot org and migrate both Account A and Account B into it.

C.Export existing custom field mappings to import desired fields into Account A.

D.Manually rebuild any automations built in Account B in Account A.

Question 30

LenoxSoft has a grading profile for business units in both United States and Canada. Both profiles contain options for the industry field and several prospects with the grade of "A". What do we know about LenofSoft current grading strategy?

A.LenoxSoft added location based criteria

B.LenoxSoft uses location based scoring categories .

C.LenoxSoft must add prospect to a dynamic list

D.LenoxSoft uses an automation rule to match the criteria US or canada to make a grading impact.

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Question 26

Question 27

Question 28

Question 29

Question 30

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