Online Access Free SCMP Practice Test

Media content analysis is a systematic procedure used for:

• A.defining what media are talking about.
• B.selecting the best media channel.
• C.understanding public opinion trends formed under media influence.
• D.defining the most popular media.

During a reorganization, the communication manager is asked to conduct interviews with department managers to gather ideas about changes that could help achieve the new vision. The communication manager is told that leadership plans to lay off 25% of this group and those slated for redundancy have already been determined. Leadership wants the interviews completed before redundancies are announced. In response to this request, the communication manager should recommend that:

• A.Interviews be conducted after layoffs have occurred.
• B.Only the managers who will not be laid off be interviewed.
• C.A random sampling of the managers be interviewed.
• D.Volunteers from the entire group be solicited for interviews.

Which part of the communication development process should be handled by in-house communication professionals?

• A.Strategy and project management
• B.Video production and web programming
• C.Speech writing and newsletter writing
• D.Crisis and emergency communications

The IABC Code of Ethics serves as a guide to making consistent, responsible, ethical, and:

• A.accurate graphics in all our communications.
• B.strategic content in all our communications.
• C.legal choices in all our communications.
• D.procedural instructions in all our communications.

Which course of action is BEST to take when a client asks that inaccurate revenue information be shared with a major publication during an interview?

• A.Compromise with the client to share revenues 25% higher than reported.
• B.Refer the client to another firm.
• C.Agree to do what the client wants.
• D.Advise the client to only share accurate information.