Online Access Free SCMP Practice Test

To lower the risk of damage to reputation, a proper crisis communication strategy MUST:

• A.consider cultural, human, safety, organizational and technical factors, and take into account all company stakeholders.
• B.focus on crises common to the industry of the organization and the media management plan.
• C.prepare for a broad range of crises and the financial, organizational, and technical factors.
• D.focus on signal detection, preparation and prevention, damage containment, business recovery, and analysis to elicit learnings.

As a communication manager, which of the following should be taken into consideration when prioritizing the management of potential issues?

• A.High probability, low potential damage
• B.Low probability, low potential damage
• C.Low probability, high potential damage
• D.High probability, high potential damage

(Your organization has experienced a minor operational failure that affected a small number of customers.
Senior leadership believes the issue is unlikely to attract media attention and asks whether it can be handled quietly without public acknowledgment. What is the most ethical communication advice?)

• A.Recommend disclosure only if customers or media raise concerns
• B.Follow leadership's direction since the issue is minor and unlikely to escalate
• C.Advise transparent communication to affected stakeholders, proportionate to the issue
• D.Delay any communication until legal counsel confirms there is no obligation to disclose

A communication manager receives an email from an executive asking the manager to make employee engagement a top priority due to receiving disappointing employee engagement survey results. The best FIRST step for the communication manager would be to:

• A.Develop communication plans designed to improve employee engagement.
• B.Meet with direct reports to discuss the need to make employee engagement a top priority.
• C.Contact Human Resources for more information about the employee engagement survey and the survey results.
• D.Meet with the executive to discuss the executive's concerns more specifically.

A company is making a major investment in a new technology platform to improve the way the company innovates, shares data, and manages the product lifecycle. The strategic communication manager is asked to develop an internal communication strategy to help drive awareness and adoption of the new platform. Which of the following are key activities the communication manager should engage in to formulate the strategy?

• A.Interview stakeholders to assess current understanding, goals, benefits, and resistance; conduct an audience analysis to determine change impacts; and assess the available and preferred communication channels.
• B.Gather existing collateral to learn as much as possible about the new system, create a media strategy, draft potential names for the project and key message tracks, assess the communication channels to use, and create a schedule for communication delivery.
• C.Enlist a representative committee to co-create a strategy, define a media plan of channels to leverage, draft potential names for the project and key message tracks, uncover the culture's propensity to change, and create a schedule for communication delivery.
• D.Conduct employee surveys to gauge awareness and desire, create a change network of individuals to champion the change, assess the communication channels available and preferred for each audience, and meet with project leads to understand the project plan and timing.