Online Access Free adwords-fundamentals Practice Test

An advertiser who appears prominently in natural Google search results should consider also running paid Google ads to:

• A.Control of the snippet found in the natural search listings.
• B.Ensure there site is frequently evaluated by Google.
• C.Control keyword and ad text selection for paid ads.
• D.Guarantee that the paid ads will appear on the first page of results.

"Automatic placements" on the Networks tab displays:

• A.Ad variations, such as text ads, image ads, video ads, and Google Places ads.
• B.Performance on websites throughout the Google Display Network.
• C.Search queries that triggered the ads.
• D.A complete listing of existing destination URLs.

If you've set a maximum CPC bid of $1 for your ads, and if the next most competitive bid is only $0.50 for the same ad position, what is the maximum CPC you would need to pay to show your ad
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assuming your ad is similar in all other aspects?

• A.$0.5
• B.$1
• C.$0.51
• D.$1.01

How are managed placements defined?

• A.Advertisers can guarantee placement on prominent and popular sites
• B.Keywords are used to place ads next to content that matches the ad.
• C.Advertisers manually select the desired sites on which their ads may appear.
• D.Appropriate sites are automatically chosen for the advertiser by the Google AdWords system.

When resetting a password in AdWords, what should a user keep in mind?

• A.The new password is now required to access all other Google products with the affected Google Account login.
• B.The new password will work for AdWords and the old password will work for other Google products.
• C.The user will need to enable 2-factor authentication in order to access their account from any location.
• D.The password will need to be reset separately on other Google products that share the Google Account log-in.