Online Access Free adwords-reporting Practice Test

Marty has hired you to create conversion tracking for his website. Marty's website allows people to sign up for a free newsletter, download a tryout version of their software, and purchase the software. Marty would like to use conversion tracking for all of these events. Is this possible?

• A.Yes, you can generate a conversion tracking code snippet for each of these actions.
• B.No, you are limited to track conversions for newsletter signups or sales.
• C.No, it is not possible to track conversion on multiple events.
• D.Yes, you can track these events by using the Google Analytics'_trackPageview function.

Andrea is the webmaster for her company's website that sells scrapbooking products online. She wants to make sure that when she reviews data collected from Google Analytics, it doesn't include statistics from people originating within her own domain. She creates a filter that excludes traffic from her defined domain. How will Google determine whether the traffic visiting her website should be included or excluded?

• A.Google will perform NSLOOKUP on the visitor's IP address to determine whether the visitor is from a domain that should be filtered out.
• B.Google will examine the header file of the incoming traffic to determine if the visitor originates from the domain that should be excluded.
• C.Google will perform a reverse lookup on the visitor's IP address to determine whether the visitor is from a domain that should be filtered out.
• D.Google won't be able to achieve this goal. The filter to exclude traffic from a specific site is for referral traffic, not for visitor traffic.

Marsha is reviewing a report she's created for her client's blog. In the client's blog, Marsha keeps the latest twenty posts on the home page and the older posts are inside the blog. If users want to view older posts, they can click on 'archives' button for more posts. Marsha is trying to convince the client that the colors and the artwork are drab and make the blog unappealing to visitors. In the report, however, Marsha is noticing a high bounce rate for the blog. Based on this information, what do you suspect is the problem?

• A.The bounce rate is reflective of the primary home page for the blog - there's not much reason for users to go deeper into the blog.
• B.The tracking code doesn't work for blogs - only for static pages.
• C.All pages in the blog need to have the tracking code installed, not just the home page.
• D.The poorly designed site is showing that people are leaving the site because the colors are drab and boring.

Holly is creating a new custom report in Google Analytics. When Holly creates a new report how many dimensions can she include in the report?

• A.Five
• B.Seven
• C.One
• D.Ten

There are three primary goals for reporting and reviewing reports in Google Analytics according to Google. Which of the following is NOT a primary goal of using Google Analytics?

• A.Maximizing conversions of your website
• B.Decreasing unnecessary costs
• C.Driving valuable traffic
• D.Increasing web revenue