Public keys
https://en.wikipedia.org/wiki/Public-key_cryptography
Public-key cryptography, or asymmetric cryptography, is a cryptographic system that uses pairs of keys: public keys, which may be disseminated widely, and private keys, which are known only to the owner. The generation of such keys depends on cryptographic algorithms based on mathematical problems to produce one-way functions. Effective security only requires keeping the private key private; the public key can be openly distributed without compromising security.
In such a system, any person can encrypt a message using the receiver's public key, but that encrypted message can only be decrypted with the receiver's private key.
Alice and Bob have two keys of their own - just to be clear, that's four keys total. Each party has their own public key, which they share with the world, and their own private key which they well, which they keep private, of course but, more than that, which they keep as a closely guarded secret. The magic of public key cryptography is that a message encrypted with the public key can only be decrypted with the private key. Alice will encrypt her message with Bob's public key, and even though Eve knows she used Bob's public key, and even though Eve knows Bob's public key herself, she is unable to decrypt the message. Only Bob, using his secret key, can decrypt the message assuming he's kept it secret, of course.
Alice and Bob do not need to plan anything ahead of time to communicate securely: they generate their public-private key pairs independently, and happily broadcast their public keys to the world at large. Alice can rest assured that only Bob can decrypt the message she sends because she has encrypted it with his public key.

Correct answer:
https://en.wikipedia.org/wiki/Feistel_cipher
Feistel cipher (also known as Luby-Rackoff block cipher) is a symmetric structure used in the construction of block ciphers, named after the German-born physicist and cryptographer Horst Feistel who did pioneering research while working for IBM (USA); it is also commonly known as a Feistel network. A large proportion of block ciphers use the scheme, including the US Data Encryption Standard, the Soviet-developed GOST and the more recent Blowfish and Twofish ciphers. In a Feistel cipher, encryption and decryption are very similar operations, and both consist of iteratively running a function called a "round function" a fixed number of times.
Incorrect answers:
Symmetric cryptography - Symmetric-key algorithms are algorithms for cryptography that use the same cryptographic keys for both encryption of plaintext and decryption of ciphertext. The keys may be identical or there may be a simple transformation to go between the two keys.
Substitution cipher - is a method of encrypting by which units of plaintext are replaced with ciphertext, according to a fixed system; the "units" may be single letters (the most common), pairs of letters, triplets of letters, mixtures of the above, and so forth. The receiver deciphers the text by performing the inverse substitution.
Block ciphers - block cipher is a deterministic algorithm operating on fixed-length groups of bits, called blocks. It uses an unvarying transformation, that is, it uses a symmetric key. They are specified elementary components in the design of many cryptographic protocols and are widely used to implement the encryption of large amounts of data, including data exchange protocols.

By substituting each letter for the letter from the opposite end of the alphabet (i.e. A becomes Z, B becomes Y, etc.)
https://en.wikipedia.org/wiki/Atbash
The Atbash cipher is a particular type of monoalphabetic cipher formed by taking the alphabet (or abjad, syllabary, etc.) and mapping it to its reverse, so that the first letter becomes the last letter, the second letter becomes the second to last letter, and so on.

Steganography
https://en.wikipedia.org/wiki/Steganography
Steganography is the practice of concealing a file, message, image, or video within another file, message, image, or video. The word steganography comes from Greek steganographia, which combines the words steganos , meaning "covered or concealed", and -graphia meaning "writing".

lbs
https://en.wikipedia.org/wiki/Bit_numbering#:~:text=In%20computing%2C%20the%20least%20significant,number%20is%20even%20or%20odd.
The least significant bit (LSB) is the bit position in a binary integer giving the units value, that is, determining whether the number is even or odd. The LSB is sometimes referred to as the low-order bit or right-most bit, due to the convention in positional notation of writing less significant digits further to the right. It is analogous to the least significant digit of a decimal integer, which is the digit in the ones (right-most) position.