Free Access Facebook.410-101.v2022-06-27.q54 Practice Test (Page 10)

Question 41

Your client is launching a new car nationwide.
They've come up with a marketing campaign that contains three different videos. They want to deliver the campaign to a large audience during a specific time frame.
What buying option should they use and how should you optimize your campaigns?
Choose only ONE best answer.

A.Ad Auction, running multiple campaigns with specific dates so that it's targeted correctly.

B.Reach and Frequency, with Sequenced delivery, so that you run campaigns on specific dates.

C.Reach and Frequency, with Scheduled delivery, so that you run campaigns on specific dates.

D.Ad Auction, with a brand awareness campaign, in order to maximize reach of the different campaigns.

Question 42

You've created a Facebook pixel for your client through Business Manager Account. You have a role of Ad Account admin and were added to your client's Business Manager accounts.
You need to give access to your Community Manager so that they can start running remarketing campaigns.
How do request access for your Community Manager to the pixel?
(Select two that apply)
Choose ALL answers that apply.

A.You create a new Facebook pixel on your Business Manager

B.You add your Community Manager as Analyst to your client's Ad Account.

C.You need to assign the ad account to your client's pixel.

D.Your community manager should have access to all the tools since he is an analyst in your client's add account.

E.You need to make sure your community manager has the correct access level on your client's ad account.

F.You add your Community Manager as Admin to your client's Business Manager

Question 43

You just hired a new social media manager. You need to run a campaign on Instagram based on people who've downloaded a tripwire on your company's website.
The new person need to be able to create audiences and conversion ads for the campaigns you are about to launch. What roles should you give the new person?
Choose only ONE best answer.

A.Pixel Standard Access

B.Pixel Event Manager

C.Pixel Editor

D.Pixel Moderator

E.Pixel Ad Manager

Question 44

What are some reasons you want to optimize for landing page view and not clicks or conversions?
Select all that apply
Choose ALL answers that apply.

A.A website can take too long to load

B.A person clicks on an ad accidentally and closes the window before it opens

C.Your goal is to get more conversions

D.You are not generating at least 50 conversion events per week

Correct Answer: A,B,D

Explanation
The following scenarios are examples of link clicks that may not result in a landing page views:
* A person clicks a link accidentally and closes the page before it gets a chance to load
* A person clicks a link intentionally, but the page takes too long to load and the person closes it before it finishes If I can optimize for landing page views, should I?
It depends on your goal and/or ad format:
* If your goal is to get more traffic on a specific page (or specific pages) of your website: We recommend landing page view optimization over link click optimization, since the former can improve traffic quality. We especially recommend it if you're trying to get people to land on a page (or pages) on their mobile devices.
* If your goal is to get more conversions: We recommend trying to optimize for conversions first.
However, conversion optimization does not work for everyone. A conversion-optimized ad set needs to get about 50 of the conversion it's optimized for per week (though getting even more is better) to have a chance at being effective. If your ad set doesn't get that many per week, landing page views could be an effective alternative. They're also a good choice if you don't have lower-funnel events (ex: a purchase conversion) set up with your pixel yet.
* If your goal is to get more people viewing more content on your site overall (not landing on specific destination URLs of ads): We recommend optimizing for ViewContent conversions instead of landing page views, since the former optimizes for people to view any page on your site with that event added.
Note: This means you have to add that specific event to every page you want people to view. For landing page view optimization, you only have to have the pixel base code on every page you want people to land on (we only optimize for people landing on your website after clicking from your ad).
However, keep in mind that this type of optimization is not available for ad sets in Traffic campaigns.
* If you're using an ad format (ex: Canvas, Offers, Messenger) that takes people to a Facebook page or video: We recommend optimizing for link clicks, not landing page views.

Question 45

What are all the different campaign objectives that you can use a target bid for?
(Select all that apply)
Choose ALL answers that apply.

A.Traffic

B.Lead Generation

C.Messages

D.Store Visits

E.App Installs

F.Page Likes

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