Question 11

You've realized that the pixel is not properly installed on your client's website. Some events within the buying process are not being tracked by the pixel.
Your customer has a checkout process split into two different pages:
Customers have to first register
Then enter their payment info on a second page.
Which pixel events do you need to install on your client's website?
Select all that apply.
Choose ALL answers that apply.
  • Question 12

    Your client wants to launch a new mobile application for their online store.
    Their primary product is the "PhotoSnap."
    With PhotoSnap, you can upload photos on their website, change the pictures with filters, and print your pictures in different sizes. Customers pay for each image they print.
    The product is doing really well, so they want to improve customer's experience by introducing a new mobile app.
    Which Facebook tools should they use on their mobile app?
    Select all that apply.
    Choose ALL answers that apply.
  • Question 13

    You've launched two campaigns with five ad sets. Two ad sets are not spending their budget.
    As a matter of fact, they've only spent $1 of the $50 you placed the budget for each ad set.
    What are some of the reasons your ad sets are not running?
    Select all that apply.
    Choose ALL answers that apply.
  • Question 14

    Your client owns an online nutrition membership program for women, where customers get tips, diets, and discounts on a weekly basis.
    They now want to launch a new blog for content marketing purposes, and would like to categorize the content into three buckets:
    Weight loss
    Health
    Mom
    You've already installed the Facebook pixel on their website; however, you now need to add an additional event pixel code to the blog so that you can track content better.
    Which pixel event do you install on the blog?
    Choose only ONE best answer.
  • Question 15

    You talk with your client and understand that there are specific events that you need to register in PhotoSnap's app.
    Here is a list of events you need to register:
    1. When users open the mobile app.
    2. When users add a credit card.
    3. When users send to print their images.
    4. When users watch the video explaining how the app works.
    What events should you install on the mobile app in order to build re-marketing campaigns?
    Choose only ONE best answer.