Your client requests want to run in-stream videos ads as a new strategy for their brand. They would like to run a 45 second video content (1:1 aspect ratio) through Facebook and Audience Network automatically as placement. They are concerned that their video is not shown on gambling websites or dating applications. What are four recommendations you would suggest to your client? Choose ALL answers that apply.
Correct Answer: A,C,E,F
Explanation Additional explanation info and readings In-stream video ads are: * Mid-roll on Facebook and pre or mid-roll on Audience Network. * Automatically sound-on when the viewer is already watching with the sound on. * 5-15 seconds in duration on Facebook and up to 120 seconds in Audience Network. * Non-skippable, resulting in high completion rates. * Available for the Video Views, Brand Awareness, Reach, and Post Engagement ad objectives. * Available as a separate, standalone placement or can be delivered along with other placements, like Facebook Feeds and Instant Articles. * Supportive of all targeting options. Facebook in-stream * Video length: 5-15 seconds * Objective: Video views, reach, brand awareness or post engagement * Aspect ratio: Vertical (up to 9:16), Square (1:1), landscape (16:9) Audience Network in-stream * Video length: 5-120 seconds when automatic placements is selected, 5-30 seconds when selecting in-stream placements on their own * Objectives when using automatic placements: Video views, reach, brand awareness, post engagement, conversions, traffic, app installs, catalog sales when using automatic placements * Objective when using on its own or with Facebook in-stream video: Video views * Aspect ratio: Square (1:1) or landscape (16:9). Note: landscape is recommended for best delivery Facebook and Audience Network in-stream together * Video length: 5-15 seconds * Objective: Video views * Aspect ratio: Square (1:1) or landscape (16:9). : landscape is recommended for best delivery If you choose to use automatic placements, you can choose any of the following objectives: * Video views * Reach * Brand awareness * Post engagement Brand Safety Advertisers can block the following categories: * Dating * Debated social issues * Gambling * Mature * Tragedy and conflict Key takeaways * In-stream videos can help you boost your brand with longer video views. * New campaigns using Automatic Placements with the Video views, Brand awareness, Reach, or Engagement (Post) objectives will include in-stream. * To add in-stream videos to existing campaigns, use "Edit Placements" and ensure the in-stream video boxes are checked (under Facebook and Audience Network). * Advertisers have the option to select in-stream video as a standalone placement for Feed or for Audience Network, or they can optimize across all available placements. * Pre-campaign transparency, category blocking, block lists, and placement controls can all help * advertisers ensure brand safety. * In ads reporting, advertisers can see performance for video ads delivering in-stream separately from other placements..
Question 47
An online membership site has built two different core/saved audiences in order to reach the same niche market through two different forms of segmentations. Your social media manager has been running ads for 2 weeks, but it seems like one campaign is using 80% of the total budget. When you compare both audiences, there is an 84% audience overlap. What should you do next to optimize the campaign? Choose only ONE best answer.
Correct Answer: B
Explanation Whenever you have a high overlap between audiences, the best strategy is to unify both audiences. If you use both audiences under one campaign in two separate ad sets, you are basically competing against yourself. In other words, you are running two ads to the same audiences, so your costs and performance are not optimal. Your best approach is to unify audiences and run one ad sets with two different ads.
Question 48
You talk with your client and understand that there are specific events that you need to register in PhotoSnap's app. Here is a list of events you need to register: 1. When users open the mobile app. 2. When users add a credit card. 3. When users send to print their images. 4. When users watch the video explaining how the app works. What events should you install on the mobile app in order to build re-marketing campaigns? Choose only ONE best answer.
Correct Answer: B
Explanation There are 14 standard app events you can use on Facebook SDK mobile app. For this particular mobile app, these are the four events you want to utilize in order to track your client's requests: 1. App Launched: When users open the mobile app.2. Added Payment Info: When users add a credit card.3. Purchased: When users send to print their images.4. Completed Tutorial: When users watch the video explaining how the app works. Below is a list of the 14 related app events: * Achieved level * App launched * Added payment info * Added to cart * Added to wishlist * Completed registration * Completed tutorial * Initiated checkout * Purchased * Rated * Searched * Spent credits * Unlocked achievement * Viewed content All of these events allow you to understand better how people are interacting with your mobile app, measure the performance of your Facebook mobile ads, and reach certain people who use your app by creating custom audiences.
Question 49
You've run a campaign to promote a new book with multiple ads; however, one of the ads was not approved. The book is targeted for teens ages 14-18. You sit down with your community manager and realize the ad had a title of "Books for 14-18 Teens." What do you tell your community manager? Choose only ONE best answer.
Correct Answer: B
Explanation Personal Characteristics Ads can't assert or imply - directly or indirectly - that you know a person's personal characteristics. This includes a person's name, race, ethnic origin, sexual orientation, physical or mental disability or medical condition, financial status, and more. You also can't call attention to perceived imperfections. "Books for 14-18 Teens" are not acceptable because it implies you know the user's age. Other things to keep in mind with language: Vulgar language Don't use obscene, profane, or insulting language. Ad text should never be rude, offensive, or bullying. Deceptive claims Your Facebook and Instagram ads cannot contain false, fraudulent, or misleading claims or content. Any claims that you do make have to be adequately substantiated.
Question 50
You are planning on uploading a list of 5,000 customers from the same country for a current client to build a custom audience. What are some of the best practices you need to follow when uploading a customer database to build a Custom Audience? (Select all that apply) Choose ALL answers that apply.
Correct Answer: A,B,E
Explanation The two most important tips are: * Always include the country code as part of your customer's phone numbers, even if all your data is from the same country. * Always include your customers' countries in their own column in your file, even if all of your data is from the same country. Because we match on a global scale, this simple step helps us match as many people as possible from your customer list. What should I avoid when calculating customer lifetime value? Different people calculate customer lifetime value in different ways. Here are some ways that you should avoid if you're going to send us the data for use in a value-based Lookalike Audience: * Rating your customers. Say you have 3 customers worth $100, $10 and $1, respectively, and you use a 1-5 rating system. Don't send us data where they're rated as a 5, 2 and 1, respectively. This doesn't work because the value isn't proportional to the ranking. In other words, the $100 customer was factored by 20, but the $10 customer was only factored by 5 and the $1 customer wasn't factored at all. * Ranking your customers. Say you have 100 customers and each one is worth between $200 and $1200. You rank them from 1 to 100. This doesn't work because value isn't proportional here either. It tells us if one customer is more valuable than another, but doesn't account for a scenario where the number 5 customer is worth double what the number 6 customer is, whereas the number 20 customer might only be worth 1% more than the number 21 customer. Important: * Don't provide only your highest value customers. Instead, include a broad range. Without this range, we can't hone in on what might distinguish an average customer from a great one. * Don't include negative numbers to denote negative value or undesirable customers. We can't use rows that contain numbers like that. * If your value is in the form of a currency, make sure it's all the same currency or is converted to the same scale before uploading. We don't currently normalize for different currencies. * Decimals that denote cents are acceptable, but don't use any other punctuation marks and/or separators. We can't use rows that contain them.
