Question 16

You've spent over $13,400 the seven weeks of running campaigns. You go to your data and realize you are getting close to 6,000 Lead Events on the main landing page of the product, 450 Add To Cart Events, 192 Initiate Checkout, and 73 Purchase Events.
You want to expand the ads to new audiences.
What strategies should you follow?
Select the best 2 that apply.
Choose ALL answers that apply.
  • Question 17

    Your client in France would like for you to run a post engagement campaign for 10 days. They've allocated
    $40 budget and want for their campaigns to spend their budget consistently for the 10 day period.
    What changes does your client need to make to comply with Facebook requirements and meet their needs?
    Choose only ONE best answer.
  • Question 18

    When should you migrate a Fan Page into Business Manager?
    (Select 3 that apply)
    Choose ALL answers that apply.
  • Question 19

    Your client needs to get rid of inventory and wants to run a flash sale of several products.
    What are some recommendations you would suggest when setting up the bidding for the offers?
    Select all that apply.
    Choose ALL answers that apply.
  • Question 20

    A client you are consulting for is a fashion shoe store. They buy branded shoes at a discount and sell them through their website for young professionals.
    They have a batch of 100 high-heel red shoes (sizes 32-38) in their warehouse, based in Miami, that would like to sell quickly.
    They've build a core audience with the following characteristics:
    - Female
    - Age range 25-45
    - Geographic area United States and Canada
    - Interest in fashion and high heels
    - Interests in red color
    What recommendations do you give them to improve their audience targeting?
    Choose only ONE best answer.