Free Access Facebook.410-101.v2022-10-08.q56 Practice Test (Page 3)

Question 6

You receive a month-long IO from a client for a new campaign with a $10,000 budget. The IO is delivered in full by the end of the month. You receive a new IO for the next month with a budget of $20,000.
How could you execute this new requirement?
(Select two options that apply)
Choose ALL answers that apply.

A.Start a new campaign and set up the spending limit to $30,000.

B.Raise the campaign spending limit of the existing campaigns to $30,000.

C.Make sure the sum of the budgets for the active ad sets in the existing campaign reflect you want
$30,000 over the course of the new month.

D.Ensure that the sum of the budgets for the active ad sets in the new campaign reflect the $10,000 you want to spend over the course of the month.

E.Duplicate the existing campaign and increase campaign spending limit to $20,000

F.Increase the ad sets limit to $15,000 to ensure you spend $30,000 over the course of the month.

Correct Answer: B,E

Explanation
You receive a month-long IO from a client for a new campaign with a $10,000 budget.
To manage this:
* Create a new campaign (or duplicate an existing one).
* Set a campaign spending limit of $10,000.
* Ensure the start and end dates for the ad sets in the campaign align with dates of the new IO.
* Make sure the sum of the budgets for the active ad sets in this campaign reflect that you want $10,000 to be spent over the course of the month. The campaign spending limit is an un-paced limit, so for smooth pacing, make sure the sum of the budgets for active ad sets in this campaign reflect that you want
$10,000 to be spent over the course of the month.
The IO is increased to $15,000.
To manage this:
* Edit the campaign spending limit for the existing campaign to $15,000.
* Ensure the sum of the budgets for the active ad sets in the campaign reflect that you want to spend
$15,000 over the course of the month, starting from the original start date of these ad sets.
The IO is decreased to $9,000.
To manage this:
* Edit the campaign spending limit for the existing campaign to $9,000.
Note: This can only be done if the amount spent on the campaign so far is at least $100 less than the new limit.
In this scenario, that would mean no more than $8,900 could be spent so far in order to lower the limit to
$9,000.
* Ensure the sum of the budgets for active ad sets in this campaign reflect that you want $9,000 to be spent over the course of the month, starting from the original start date of these ad sets.
The IO is delivered in full by the end of the month. You receive a new IO for the next month with a budget of
$20,000.
You have two options for setting a new campaign spending limit here:
* Option 1: Start a new campaign
* Create a new campaign (or duplicate existing one).
* Set the campaign spending limit for the new campaign to $20,000.
* Ensure end date for the ad sets in new campaign align with end date of the new IO.
* Option 2: Continue working on an existing campaign
* Raise the campaign spending limit on the existing campaign to $30,000.
Crucial: The campaign spending limit on an existing campaign will always reflect prior spend, even if the limit is removed and then reapplied. In this case, the campaign has already spent $10,000. In order to allow for an additional $20,000 of spend, the campaign spending limit must be set to $30,000 (previous spend of $10,000 + new IO amount of $20,000).

Question 7

An ecommerce site wants to increase conversion along their sales funnel. They've implemented several pixel events that are working properly; however, they are concerned that conversion costs are high and there is audience overlap.
They've verified with the Facebook pixel helper and events are working properly.
They have the following events on their site: ContentView, AddToCart, InitiateCheckout and Purchase Two core audiences have campaigns running for traffic objective All pixel events have remarketing campaigns What changes and suggestions to your audiences can you make in order to reduce audience overlap?
(Select three that apply)
Choose ALL answers that apply.

A.The ad set running the AddToCart event should include all InitiateCheckout and Purchase events from last 60 days.

B.The ad set running the Purchase event should include InitiateCheckout and AddToCart events from previous 60 days.

C.Your InitiateCheckout audience should exclude the core audiences.

D.The ad set running the purchase event should exclude all purchase events from last 30 days.

E.You should use Audience Overlap to make sure there is no overlap between the two saved/core audiences you are using.

Question 8

A car dealership wants you to promote specific cars that have not been doing well.
Sales are down and they would like for you to promote a video showing the dealership, benefits and several cars to maximize reach of people living close to the area.
Your client would also like for you to create a lead ad from the people who've seen the video.
What kind of audiences do you need in order to achieve your client's request?
Choose only ONE best answer.

A.A lookalike audience + an engagment audience

B.A lookalike audience + a website audience

C.A core audience + a website audience

D.A core audience + an engagement audience

E.A core audience + a lookalike audience.

Question 9

You have been running a campaign for a week with the following results:

You would like to optimize your campaign for maximizing ROAS.
Which campaign has the highest and which has the lowest ROAS?
(Select two that apply)
Choose ALL answers that apply.

A.Campaign #1 has the highest ROAS of 63.20

B.Campaign #3 has the lowest ROAS of 1.87

C.Campaign #3 has the lowest ROAS of 9.95

D.Campaign #2 has the lowest ROAS of 1.72

E.Campaign #3 has the highest ROAS of 63.20

F.Campaign #2 has the lowest ROAS of 1.87

Question 10

Your client owns an online nutrition membership program for women, where customers get tips, diets, and discounts on a weekly basis.
They now want to launch a new blog for content marketing purposes, and would like to categorize the content into three buckets:
Weight loss
Health
Mom
You've already installed the Facebook pixel on their website; however, you now need to add an additional event pixel code to the blog so that you can track content better.
Which pixel event do you install on the blog?
Choose only ONE best answer.

A.Generate Lead

B.Complete Registration

C.View Content