Question 11

Which two options describe the purpose of any secondary success metric? (Choose two.)
  • Question 12

    What does Adobe Target optimize towards when running an Automated Personalization activity?
  • Question 13

    The optimization team at an e-commerce company recently learned that if the company does not sell a large proportion of its discontinued products, the company will incur an accounting charge that will materially affect the company's quarterly earnings.
    The discontinued products are sold at a discount on a separate website and domain that currently do not have Adobe Analytics or Adobe Target. The e-commerce website does have Adobe Analytics and Adobe Target.
    The optimization team decides to run an experiment to promote the discontinued products website. They add a "SALE1' link to the e-commerce website's main navigation. The "SALE* link also links to the discontinued products website.
    The optimization team wants to use an A/B test to see if adding this new link to the e-commerce site's main navigation causes visitors to visit the discontinued products website.
    What should be the goal of the A/B test on the main website?
  • Question 14

    A Target Business Practitioner (BP) is creating an Audience in a new installation of Target Standard. The BP wants to include users who entered a site on a specific URL.
    Which type of audience rule should the BP use?
  • Question 15

    A client is viewing an offer level report for an Automated Personalization activity. What does the clock icon indicate before the name of each offer?