An organization ran a test with Adobe Anal/tics as a reporting source. The activity design further enhances a very popular filtering feature on their site. When carrying out an early analysis of the results, they noticed that it is not performing as well as expected.
What should they do to determine if this is due to novelty effect?

An employee within an organization that does not have access to Adobe Target wants to preview experience using the QA URL before the activity is activated.
What is the minimum permission level required to completed this task?

A sporting equipment organization is running an A/B test with the aim of increasing revenue. The activity is testing featuring either Hiking or Mountain Climbing products in the home page hero banner. Click through rate (CTR) to the product category pages is the only success metric.
In this scenario. what is the problem with using CTR as the only success metric?

An entertainment site is running an Experience targeting activity audiences by geographic locations. An entrant France saw Exp A.
The following day. They traveled to California (in the U.S) and visited site. Based on the following allocation which Experience would they see?

A large bank would like to test different Call To Action Buttons on their email. Which composer should they use to execute the test?