Question 11
A marketing automation specialist must urgently stop a live journey due to a critical error reported in its content.
What happens to the profiles that are currently paused inside a 'Wait' activity within that journey at the moment it is stopped?
What happens to the profiles that are currently paused inside a 'Wait' activity within that journey at the moment it is stopped?
Question 12
A creative services coordinator is explaining the benefit of using the integrated Adobe Experience Manager Assets Essentials to the marketing team.
What is the primary purpose of using Assets Essentials with Adobe Journey Optimizer?
What is the primary purpose of using Assets Essentials with Adobe Journey Optimizer?
Question 13
An A/B testing specialist is analyzing the results of an email subject line experiment to determine the statistically significant winner. The test included two new versions (Treatment A, B) and a holdout group.
The report shows:
- Treatment A: 22% Open Rate, 95% Confidence
- Treatment B: 25% Open Rate, 98% Confidence
- Holdout: 15% Open Rate
How should the specialist interpret these results for the marketing team?
The report shows:
- Treatment A: 22% Open Rate, 95% Confidence
- Treatment B: 25% Open Rate, 98% Confidence
- Holdout: 15% Open Rate
How should the specialist interpret these results for the marketing team?
Question 14
What is the key difference between a dataset that is enabled for Profile and one that is not?
Question 15
A retail campaign planner is launching a "Fall Welcome Series" for new customers. Company policy dictates that this specific campaign journey must only be active and accept new people during the month of September.
Where in the journey configuration should the planner set these overall start and end dates for the journey's operation?
Where in the journey configuration should the planner set these overall start and end dates for the journey's operation?
