Question 16

An e-commerce manager is setting up the company's first real-time "abandoned cart" journey.
The audience for this journey must qualify members the instant they add a product to their cart but do not complete the purchase within 15 minutes.
Which audience evaluation method is required for this time-sensitive use case?
  • Question 17

    A merchandising manager wants to create a group of offers for a "Summer Sale" campaign. The requirement is that any new or existing offer tagged with "summer2025" should automatically be included in this group.
    Which type of offer collection should be created to meet this requirement?
  • Question 18

    An event marketing coordinator is setting up a journey to send a reminder email for an upcoming webinar. The journey should start exactly 48 hours before the webinar for each registered user. The webinar's specific date and time is stored as a `webinarDate` attribute on each registrant's profile.
    How should the entry and timing of this journey be configured?
  • Question 19

    A campaign manager for VIP customers is curating an exclusive set of offers for a high-touch campaign. The list of included offers has been hand-picked by the marketing director and must not change unless explicitly modified.
    Which type of offer collection is most appropriate for this scenario?
  • Question 20

    A customer acquisition specialist is creating a "Free Trial" offer. To ensure budget is spent effectively, this offer must only be shown to profiles who have never been a customer before. The `customerStatus` attribute on the profile identifies existing customers.
    Where should this "non-customer only" rule be configured?