Question 116

Scenario:
A company is using different types of AI systems to enhance consumer engagement. These include chatbots, recommendation engines, and automated content generation tools.
Which of the following situations would beleast likelyto raise concerns under existing consumer protection laws?
  • Question 117

    An organization is assessing the impact of four separate AI tools currently in use. Which one should it prioritize last?
  • Question 118

    CASE STUDY
    Please use the following to answer the next question:
    A global marketing agency is adapting a large language model ("LLM") to generate content for an upcoming marketing campaign for a client's new product: a hard hat designed for construction workers of any gender to better protect them from head injuries.
    The marketing agency is accessing the LLM through an application programming interface ("API") developed by a third-party technology company. They want to generate text to be used for targeted advertising communications that highlight the benefits of the hard hat to potential purchasers. Both the marketing agency and the technology company have taken reasonable steps to address AI governance.
    The marketing company has:
    - Entered into a contract with the technology company with suitable
    representations and warranties.
    - Completed an impact assessment on the LLM for this intended use.
    - Built technical guidance on how to measure and mitigate bias in the
    LLM.
    - Enabled technical aspects of transparency, explainability, robustness and privacy.
    - Followed applicable regulatory requirements.
    - Created specific legal statements and disclosures regarding the use
    of the AI on its client's advertising.
    The technology company has:
    - Provided guidance and resources to developers to address
    environmental concerns.
    - Build technical guidance on how to measure and mitigate bias in the
    LLM.
    - Provided tools and resources to measure bias specific to the LLM.
    - Enabled technical aspects of transparency, explainability, robustness and privacy.
    - Mapped and mitigated potential societal harms and large-scale
    impacts.
    - Followed applicable regulatory requirements and industry standards.
    - Created specific legal statements and disclosures regarding the LLM,
    including with respect to IP and rights to data.
    Which stakeholder is responsible for lawful collection of data for the training of the foundational AI model?
  • Question 119

    Which of the following is an example of a high-risk application under the EU Al Act?
  • Question 120

    A US company has developed an AI system, CrimeBuster 7909, that collects information about incarcerated individuals that predicts whether someone is likely to commit another crime if released from prison. When considering expanding to the EU market, this type of technology would: