Question 21

A marketer wants to create and edit email content, as well as generate reports and manage subscriber data.
Using the principle of least privilege, which two pre-defined roles should be assigned? Choose 2 answers
  • Question 22

    A user in the MC wants to use salesforce custom object data for segmenting and personalization.
    How should the consultant approach this requirement?
  • Question 23

    A retail customer expanded their portfolio to include additional product lines in addition to their already popular offerings. They want to give subscribers the ability to unsubscribe via email from the specific subsections while still remaining on the main commercial communications audience. This option will be included in the footer attached to the unsubscribe URL and as an option on their subscription center.
    Which model would meet the requirements?
  • Question 24

    Northern Trail Outfitters has determined they will initially deploy messaging to email and SMS channels, but also plan for social advertising. Customer data originates within their point-of-sale system which communicates to Marketing Cloud in real-time via API. They want to configure their customer data for long-term cleanliness and maintainability.
    Which two best practices should be utilized? (Choose 2 answers)
  • Question 25

    The customer has the following requirements for storing engagement data in their data warehouse:
    * All email open and click activity must be pulled daily from MC
    * Output files must meet the specific requirements for the data warehouse
    * All the activity must be provided via FTP in one file.
    Which automation workflow meets the customer requirements?