A customer would like to store financial data related to invoicing in its data extensions.
Which field type should be used?

What are two ways Contact builder can alter the data in Data Extensions

Northern Trail Outfitters is looking to personalize their SMS Messages.
Which data source is supported to personalize messages?

Northern Trail Outfitters (NTO):
* Employs Email Specialists responsible for creating content, testing, sending emails, defining the activities for Automation Studio, and creating automations.
* Prefers not to use custom roles unless it is absolutely necessary.
* Email Specialist resides in multiple business units.
Using best practices, how should a consultant create and assign roles for NTO?

An analytics team wants to get real-time updates on transactional email metrics, specifically Sent and NotSent, to ensure they are fulfilling a legal obligation due to the nature of their messages.
What method should be suggested in this scenario?