Free Access Salesforce.CRT-550.v2022-07-18.q101 Practice Test (Page 17)

Question 76

A retail customer expanded their portfolio to include additional product lines in addition to their already popular offerings. They want to give subscribers the ability to unsubscribe via email from the specific subsections while still remaining on the main commercial communications audience. This option will be included in the footer attached to the unsubscribe URL and as an option on their subscription center.
Which model would meet the requirements?

A.Publication List with Lists

B.Exclusion List with Lists

C.Exclusion List with Data Extensions

D.Publication List with Data Extensions

Question 77

A new Marketing Cloud (MC) customer wants to now implement a Sales Cloud instance to go along with their MC Instance. The MC instance has been live for a year now, where the primary key for records has been the Email Address.
Which two options would prevent the customer from duplicating records? (Choose 2 answers)

A.Identify what key the customer wants and have the MC Contact model control it.

B.Continue as normal, as Marketing Cloud contact Models will dedupe keys by Email Address.

C.Get existing records updated with new Keys sourced from Sales Cloud instance.

D.Purge the current records and carry on with new keys sourced from Sales Cloud.

Question 78

What are the similarities between Automation Studio and Journey Builder?

A.Ability to define an email send

B.Fire an event from Automation Studio to Journey Builder

C.Have duration plus wait activity

Question 79

For security reasons, Northern Trail Outfitters indicates they cannot store PII directly within their Marketing Cloud account. They are considering implementing Tokenized Sending to pull PII from their data warehouse at send time. They indicate they send several large, time-sensitive emails per year.
Which two considerations should be made about Tokenized Sending? (Choose 2 answers)

A.Tokenized Sending should be combined with field-level data encryption for additional security.

B.Personalization Strings still allow PII to be displayed within an email.

C.Journey Builder Decision Splits provide a method to access data of Tokenized data natively.

D.Service Level Agreements for email sends are unsupported with the inclusion of outside servers.

Question 80

A user in the MC wants to use salesforce custom object data for segmenting and personalization.
How should the consultant approach this requirement?

A.Sync contact and custom objects with Data Stream and send from Synchronized Data Extension with Salesforce email send. Ensure there is a lookup relationship to a contact or lead record.

B.Export report data from the sales cloud and import into a marketing cloud synchronized data extension. Use a filter activity to produce a sendable data extension. Create an email send activity in Automation Studio

C.Create a custom report type that contains the contact or lead ID, email address, and custom object data, then from the marketing cloud, import into a Salesforce Data extension. Use AMPScript in the email to call data

D.Map the custom objects to the profile center and use the email editor to insert the custom data. Create a user-initiated send to associate the email to the largest audience and return tracking data.

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Question 76

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Question 78

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Question 80

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