Question 81

Collect addresses through Smartcapture, segment the data, send emails referencing data from a data extension.
What skillset is needed ?
  • Question 82

    A customer wants to automate the process of sending a series of welcome emails based on the Subscriber's data. Emails should be sent weekly for up to five weeks. If a subscriber makes a purchase, they should stop receiving welcome emails. A Boolean flag should be set in the data extension if the subscriber makes it through the welcome series.
    Which steps should be used to accomplish this in Journey Builder?
  • Question 83

    A company collects subscriptions on its websites. It does the following:
    * Compiles that subscription list in a database in the website content Management System (CMS).
    * Posts this encrypted list to Marketing Cloud nightly at 11 p.m.
    * Uses Marketing Cloud as the database of record.
    * Sends up to five emails a week based on subscriber engagement with prior sends.
    What automation sequence (excluding waits) should cover these requirements?
  • Question 84

    Every day at 3 a.m., Northern Trail Outfitter' (NTO) data lake instance starts generating a file that contains all records that should be sent one email or another for the next day's marketing campaigns. The size of the file varies depending on the previous day's tracking activity. As soon as the file is generated, NTO wants to import the data, segment the data, and then execute the daily sends.
    What end-to-end process should deliver this efficiently?
  • Question 85

    A customer wants to send an email confirming opt-in when someone signs up for their emails via a form on their website. The email should arrive within a few minutes of completing the form, and all of the form data needs to be stored in Marketing Cloud to personalize the outgoing email. The customer has access to a developer for working with APIs, but they want to be able to change the email creative without involving the developer.
    What should a consultant recommend?
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