Free Access Salesforce.CRT-550.v2022-09-26.q109 Practice Test (Page 16)

Question 71

Northern Trail Outfitters (NTO) wants to better understand subscriber behavior on their website upon arrival via an email message. A local member of a Marketing Cloud user group mentioned the Web Analytics Connector.
Which benefit is offered by installing the Web Analytics Connector in a Marketing Cloud account?
Choose 3 answers

A.Use the web analytics platform to trigger behavioral remarketing emails.

B.Track web activity from a click on an email URL back to a specific email campaign.

C.Recognize web traffic as originating from email instead of another channel.

D.Match subscribers to web activity by passing Subscriber ID through email links.

E.Pass web conversion data back into Marketing Cloud for use in email reporting.

Question 72

A consultant configured a triggered send definition in Sales Cloud for a customer using Marketing Cloud Connect, The trigger is on a Custom Object called 'Shipments' and is enabled for Triggered Sends in Setup.
Which two configuration requirements should be considered when troubleshooting? (Choose 2 answers)

A.There is a Master Detail Relationship from Contact to Shipment.

B.The Shipment object is on the Account Related List.

C.The Shipment object requires a Lookup to Lead or Contact.

D.An Apex Trigger is created on the Shipment object.

Question 73

Northern Trail Outfitters has master data extension of 880,000 subscribers they want to randomly split into 11 groups to test different messaging strategies.
How could this be accomplished?

A.Create a random data extension within Email Studio.

B.Use Journey Builder with a random split activity.

C.Create a random data extension within Contact Builder.

D.Use Automation Studio with a random split activity.

Question 74

How do you use data designer to link the web analytics data to your subscriber data?

Question 75

Northern Trail Outfitters wants to send an email to one million contacts in Sales Cloud. The criteria to segment contacts include using 10+ fields to segment.
Which process should the consultant utilize for a reliable send method?

A.Import Salesforce Report through an import activity to a Salesforce Data Extension, then send to data extension using Email Studio email send

B.Assign the one million contacts from the report to a Salesforce campaign, and use a Single Step journey with Salesforce Campaign as an entry event

C.Query Synchronized Data Extensions using a query activity to a Salesforce Data Extension, then send via Email Studio Send Flow

D.Send to a Salesforce Report from Marketing Cloud using Email Studio Send Flow

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Question 71

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Question 73

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Question 75

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