Why would you enable the persistence of the predictive model?

You have used A/B testing to find out which e-mail message is the most efficient for your campaign. You now want to run a test where some members do not receive any content at all. Therefore, you want to use a control group. What are the steps required to execute the A/B testing using a control group?

Your customer is a manufacturer that currently executes campaigns for both B2B and B2C contacts.
Which system flags store the business relationships of these contacts? Note: There are 2 correct Answers to this question.

You have a requirement that can be fulfilled by creating a custom business object (CBO) and enabling an OData Service. Which step is unique to this situation compared to other regular integration set up tasks for standard use cases?

Which communication mediums can be maintained via the campaign execution blacklist? Note: There are 2 correct Answers to this question.