Question 11
You have used A/B testing to find out which e-mail message is the most efficient for your campaign. You now want to run a test where some members do not receive any content at all. Therefore, you want to use a control group. What are the steps required to execute the A/B testing using a control group?
Question 12
In SAP Marketing Cloud, what SAP Fiori application can you use to detect problems when integrating SAP Marketing Cloud with SAP Sales Cloud?
Question 13
Which of the following are communication prerequisites for integrating SAP Marketing Cloud with public APIs? Note: There are 3 correct answer: to this question.
Question 14
Which term describes a campaign that uses e-mail and external platforms such as Data Management Platform (DMP)?
Question 15
Which types of campaign and target group cannot be associated? Note: There are 2 correct Answers to this question.