Question 11

You have used A/B testing to find out which e-mail message is the most efficient for your campaign. You now want to run a test where some members do not receive any content at all. Therefore, you want to use a control group. What are the steps required to execute the A/B testing using a control group?
  • Question 12

    In SAP Marketing Cloud, what SAP Fiori application can you use to detect problems when integrating SAP Marketing Cloud with SAP Sales Cloud?
  • Question 13

    Which of the following are communication prerequisites for integrating SAP Marketing Cloud with public APIs? Note: There are 3 correct answer: to this question.
  • Question 14

    Which term describes a campaign that uses e-mail and external platforms such as Data Management Platform (DMP)?
  • Question 15

    Which types of campaign and target group cannot be associated? Note: There are 2 correct Answers to this question.