A.Differentiability - what is engaging with people directly?

B.Desirability - who will want to use or buy the product/service?

C.Viability - how sustainable is the idea in the long term?

D.Feasibility - what can be possibly achieved in the near future?

A.Supplies and material

B.Workshop room

C.Inspiring ideas for solutions

D.Reframed alternatives for the agreed challenge

E.Time schedule/ agenda

A.Convince, don't confuse

B.Fail early, fail often

C.Defer judgment

D.Think user-centric

E.Explain your ideas in a creative way

A.Intuitive product features

B.Business viability

C.Human values

D.Technical feasibility

A.Stakeholder map

B.User insights

C.Structured feedback

D.Persona descriptions