A large retail company has recently chosen Salesforce as its CRM solution. They have the following record counts:
* 2,500,000 Accounts
* 25,000,000 Contacts
When doing an initial performance test, the data architect noticed an extremely slow response for reports and list views.
What should a data architect do to solve the performance issues?

To avoid creating duplicate Contacts, a customer frequently uses Data Loader to upsert Contact records into Salesforce. What common error should the data architect be aware of when using upsert?

Universal Containers (UC) requires 2 years of customer related cases to be available on SF for operational reporting. Any cases older than 2 years and upto 7 years need to be available on demand to the Service agents.
UC creates 5 million cases per yr.
Which 2 data archiving strategies should a data architect recommend? Choose 2 options:

In a Salesforce org used to manage Contacts, what two options should be considered to maintain data quality? Choose 2 answers

Universal Containers (UC) wants to ensure their data on 100,000 Accounts pertaining mostly to US-based companies is enriched and cleansed on an ongoing basis. UC is looking for a solution that allows easy monitoring of key data quality metrics. What should be the recommended solution to meet this requirement?