An electrical goods company produces colourful brochures for customers.
Which element of the marketing mix does this represent?

Cardboard box manufacturer Smurfat are giving their new employees an induction into the company's strategy.
They see this as a crucial stage of the induction process and have asked Terrance, the communications director, to take new employees through the strategy.
Which of the following should Terrance communicate to his new employees during their induction?
Select ALL that apply.

Organisation Z distributes beauty products to retailers and salons. As part of the operations management function, demand is forecasted from historical sales records. The marketing department, on the other hand, has predicted temporary higher levels of demand due to a recent popular advertising campaign.
Which capacity planning technique is appropriate?

Which of the following can facilitate innovation within an organisation?
Select ALL that apply.

Which of the following is a cost of information?