Question 46

Ansoff has provided a product/market growth matrix which denotes possible strategic directions that an organization can follow.
Which of the following statements correctly describe the strategic options generated by the matrix? (Choose all that apply.)
  • Question 47

    PQR is a charity which has an excellent reputation within its home country. PQR employs over 300 highly experienced staff and has 200 skilled volunteers. PQR's funding mainly comes from donations from the public but its public profile is low compared to larger, more publicized charities.
    Due to a recent recession, public donations to PQR have fallen in the last five years, but demand for its services continues to grow.
    The government of the country in which PQR operates is encouraging greater collaboration between charities and there have been several recent successful mergers within the charity sector. PQR has recently been approached by a high profile and well funded charity, DDD, with a merger proposal. DDD offers complementary services to those offered by PQR.
    Which TWO of the following factors would most likely be considered as an 'opportunity' for PQR? (Choose two.)
  • Question 48

    DD is a medium size company and has decided to appoint a data mining company to collate information from a wide variety of sources and analyse the data into more meaningful information.
    The Board of DD believes that by using a data mining company to undertake this work, it will add value to its business and help it to remain competitive.
    Which of the following statements does NOT apply to data mining?
  • Question 49

    A fresh-food packaging manufacturer has recently changed the design of its packaging in order to reduce the amount of non-recyclable material. Its immediate customer, a large fresh-food wholesaler, does not see the need for this re-design as it believes that it will adversely affect the storage of the fresh food. However, the final customer, a large supermaket chain, has expressed strong interest in the new packaging design, as the supermarket chain has strict Corporate Social Responsibility targets to achieve.
    Which of the following statements most appropriately describes the situation outlined above, from the perspective of the fresh-food packaging manufacturer?
  • Question 50

    Which of the following structures would you recommend for the Board of Directors of a UK public company in order to fulfill its legal responsibilities?