Free Access Salesforce.MCC-201.v2022-10-03.q117 Practice Test (Page 15)

Question 66

A marketer wants to capture open-ended feedback from customers via SMS and write it to a data extension.
How could MobileConnect be used to accomplish this?

A.Use a vote/survey message template to capture the response.

B.Use an info capture message template to capture the response.

C.Use an outbound message template with embedded AMPscript to capture the response.

D.Use a text-response message template with embedded AMPscript to capture the response.

Question 67

Northern Trail Outfitters has recently configured MobileConnect and wants to perform single send-outs from within MobileConnect using data extensions that contain automatically refreshed segments.
Which two fields would need to be added to enable these data extensions for sending? (Choose 2 answers)

A.A field of Phone type containing the mobile number

B.A field of Locale type containing the country code

C.A field of Locale type containing the locale code

D.A field of Text type containing the country code plus mobile number

Question 68

Northern Trail Outfitters wants to control what content is available to certain users and business units. They also want to control what is allowed to be edited and ensure those edited are reviewed prior to being changed.
What should be implemented to achieve these goals?

A.Build out an internal business governance and process to support this.

B.Integrate an outside CMS with all these permissions built in.

C.Set up Approval Workflow and Share setting inside Marketing Cloud.

D.Edit the Content Permissions and Restrictions by Role setting for each user.

Question 69

Northern Trail Outfitters has purchased a new Marketing Cloud account with two dedicated IP addresses. One IP address will be used for commercial sends, while the other will be reserved for transactional messages.
Their customer base includes 1.5 million email addresses.
What should the consultant recommend?

A.Focus on warming the IP address for commercial sends, because it is not necessary to warm an IP address used only for transactional sends.

B.Suppress sends to AOL email addresses during the first two weeks of IP warming, then resume sending to them during the third week.

C.Send to unengaged subscribers during the first two weeks of IP warming in order to give them the opportunity to interact.

D.Split marketing campaigns over a number of days while migrating over smaller triggered campaigns during the warming period.

Question 70

Northern Trail Outfitters is expanding globally into 16 new countries and wants to start localizing their email content to speak to subscribers in their own language. They want to do this as efficiently as possible and are anticipating growth into other locales in the near future.
Which two options could be recommended? (Choose 2 answers)

A.Leverage AMPscript within an email template to lookup subscriber language and personalize the email based on the value.

B.Leverage Content Builder to create email templates for each language and populate the templates via the UI.

C.Leverage enhanced dynamic content blocks within Content Builder to create language-specific emails.

D.Leverage personalization strings within the email template to pull in language-specific content.

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Question 66

Question 67

Question 68

Question 69

Question 70

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