Free Access Salesforce.Marketing-Cloud-Account-Engagement-Consultant.v2026-08-22.q101 Practice Test (Page 13)

Question 56

LenoxSoft's web developer told the marketing team that the company website already has a Google Analytics tracking code in place, so the Marketing Cloud Account Engagement tracking code is unnecessary.
Which two benefits of installing the Marketing Cloud Account Engagement tracking code should be considered?
Choose 2 answers

A.Capture complete demographic information about an anonymous visitor.

B.Associate visitor activity to a prospect on form submission.

C.Trigger page actions to occur when a prospect visits a certain URL.

D.Track the prospect's click path through the website's content.

Question 57

LenoxSoft has found that the conversion rates on their paid search ads that direct to the home page on the LenoxSoft website are surprisingly low.
What should be recommended to increase the conversion rates on the paid search ads?

A.Place additional navigation on the LenoxSoft home page.

B.Direct traffic from the ad to a Marketing Cloud Account Engagement landing page instead of the home page.

C.Create new content for the paid search ads that direct to the home page.

D.Develop custom redirects in Marketing Cloud Account Engagement to use on the paid search ads.

Question 58

Can we connect Twilio SMS Center via Marketing Cloud Account Engagement Connector?

A.True

B.False

Question 59

LenoxSoft wants to assign all new leads coming through their "Request a Demo" form and immediately notify the sales team to follow up via phone call within 3 days.
Which assignment workflow would meet these requirements?

A.Add form completion actions to send customized email with a call reminder to the sales user.

B.Add form completion actions to first assign to the assigned user and then to notify the user.

C.Add form completion actions to add to the engagement studio program and notify the assigned user.

D.Add form completion actions to first assign to the user and then to create a Salesforce task.

Question 60

LenoxSoft operates in both North America and Europe and has separate Marketing Cloud Account Engagement Business Units (PBUs) for each country within each region. The Chief Marketing Officer who oversees both regions wants to ensure that the assets are as personalized as possible to their respective country.
What could LenoxSoft marketers create for each region to meet this requirement?

A.Assets that adhere to GDPR best practices in the European BUs and CAN-SPAM best practices in the North American BUs.

B.A tracker domain specific to the European region and an additional tracker domain specific to the North American region.

C.A tracker domain that is not specific to any given region or country and apply it to the assets used in both the European and North American BUs.

D.Multiple tracker domains within each BU that are country specific. Apply country relative tracker domains to assets delivered in each country.

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Question 56

Question 57

Question 58

Question 59

Question 60

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