Question 81

Northern Trail Outfitters (NTO) is running a campaign for a brand new type of footwear inside Journey Builder. The entry event: Prevents contacts from entering the journey if "shoes" is not selected in their preferences.
Is based on a data extension which has Email Address as Primary Key.
A few weeks after launching the campaign, NTO's data analyst noticed a reduced email volume and that some contacts inside the data extension updated their preferences after the launch of the campaign. Even with the entry event being triggered every day, those contacts are not receiving the welcome emails.
What could be the reason?
  • Question 82

    A subscriber asked to be removed from a customer's email list multiple times by replying directly to the customer's marketing message, but continues to receive emails.
    Which steps will solve how replies are managed by the application? (Choose three.)
  • Question 83

    Northern Trail Outfitters (NTO):
    * Employs Email Specialists responsible for creating content, testing, sending emails, defining the activities for Automation Studio, and creating automations.
    * Prefers NOT to use custom roles unless it is absolutely necessary.
    How should a consultant create and assign roles for NTO?
  • Question 84

    Which three statements are correct about Data Designer? Choose 3 answers
  • Question 85

    Which statement is correct regarding tracking aliases? Choose 2 answers