Question 91

A customer wants to send a quarterly reengagement email to subscribers who have NOT opened in the previous three months. The customer's plans are to:
*Use an existing Paste HTML email for the first send.
*Make only minor changes to the email creative for future sends.
*Send to the subscriber list.
*Deploy emails manually for now, but possibly automate in the future.
Which send method should be used?
  • Question 92

    Northern Trail Outfitters assigns a 15-digit integer as their Order ID which will be used as the primary key of a data extension. The import file contains leading zeros, but they will NOT be includedin the final values.
    Which data type should they use for the Order ID field?
  • Question 93

    A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. Click activity will be cross-referenced with subscribers' regional markets on a master subscriber data extension.
    What skill set should the customer team have for this solution to be viable?
  • Question 94

    A small restaurant franchise wants to implement Marketing Cloud to support their franchise owners. The owners of franchised stores add a customized local message to the marketing campaign.
    What hierarchy should be recommended?
  • Question 95

    Northern Trail Outfitters upgraded their Marketing Cloud account which now includes a Sender Authentication Package (SAP), They send regularly 300,000 What should they be aware of with respect to sender reputation?