Question 21
Northern Trail Outfitters (NTO) has rolled out changes to OTS CTA button color.
Where should NTO be able see if there has been a lift in overall likelihood to click?
Where should NTO be able see if there has been a lift in overall likelihood to click?
Question 22
Following a batch email send. Northern Trail Outfitters wants to update an email link's URL.
Which action should be recommended?
Which action should be recommended?
Question 23
The data team at Northern Trail Outfitters (NTO) has configured a data extension that contains all customer transactions within the last 90 days. NTO's marketing team would like to target customs who have purchased a camping tent or foldout camper in the last week; however for this campaign, they would like to exclude anyone who has a 'silver status.
Which three tools should be used to segment this data?
Which three tools should be used to segment this data?
Question 24
Northern Trail Outfitters (NTO) wants to use customer engagement to automatically send content to increase click rates in its holidays promotional email.
Which feature should NTO use?
Which feature should NTO use?
Question 25
Northern Trail Outfitters (NTO) is having an issue with bad email addresses coming into its website email signup form, impacting deliverability and sender reputation.
What should NTO use to make sure email addresses are valid before adding to its audience?
What should NTO use to make sure email addresses are valid before adding to its audience?