Northern Trail Outfitters (NTO) has noticed a decrease in open rate across all email campaigns. NTO is concerned its sender reputation may have been negatively impacted by a recent import of subscribers.
Which metric should be analyzed as a possible indicator of bad sender reputation?

Northern Trail Outfitters wants to monitor customer status while they flow through a post-purchase journey.
Which configuration is required to make decisions on this data?
The status data is connected to the contact in an attribute group.

Northern trail Outfitters' marketing department wants to review last year's holiday engagement to this year's engagement.
What should they use to access the historical engagement data?

A marketer has built an automation using Automation Studio to send data from a data extension to the SFTP as a .csv file. The automation includes a data extract and completes successfully, but the file is still not showing up on the SFTP.
Which activity is missing?

Northern Trail Outfitters imports a daily feed of active customers into a data extension. A customer is only included in the daily feed if they meet the criteria to remain active.
Which import option should be used to ensure the data extension only contains currently active customers?