Question 11
Which of the following is a qualitative method used to obtain audience data?
Question 12
Which of the following is a method for analyzing the situation prior to developing the communication campaign?
Question 13
Which best describes the fundamental purpose of communication?
Question 14
Which of the following should be focused on during Step 6, develop the communication campaign?
Question 15
Which of the following steps is NOT considered part of formulating the compensation strategy?