Question 21

A business case features a management summary, from which the below extract is taken:
'The new approach will incur significant investment in terms of software licenses and annual maintenance fees, which will not be negotiable until year four of the proposal. We will research competing suppliers in the marketplace at end of year three, the supplier will, therefore, be likely to otter a reduced price for year five and beyond. However, we are convinced that the selected option is the right one. It will give us a competitive edge as a result of improved management information, in addition to the boost it will give to our image with our established customers." Which categories of costs and benefits are described in this extract*?
  • Question 22

    The management of a chain of hotels has decided that one of its Critical Success Factors (CSF) is to provide excellent customer service'. The following measures have been suggested:
    a) The number of customers who make use of their m-room mini bar
    b) The percentage of customers who use the leisure facilities
    c) The number of customers who complain.
    d) The percentage of customers who join the hotel loyalty scheme
    e) The percentage of customers who return
    Which of these are appropriate Key Performance indicators (KPIs) for the GSF 'provide excellent customer service?
  • Question 23

    Alana has identified the several issues in a process redesign project she is working on, including the following:
    1) The suggested changes will require a re-definition of the organisation's Key Performance Indicators (KPI)
    2) The suggested changes to the business structure will affect our relationships with suppliers.
    3) The proposed sharing of data with our suppliers will raise legal accessibility issues Which elements of POPIT consider these issues?
  • Question 24

    George and Laura are responsible for the marking strategy in a company vinyl records and cassette tapes online.
    George feels that the company should focus its marking solely on people aged over 50, who are nostalgic for these older recording media. He also feels that the company should outsource all marketing activity.
    Laura believes that the business should continue with its target of people aged 30-60. As this age group are particularly enthusiastic about vinyl records. She believes that marketing is one of their internal strengths and should remain in house Which specific areas of CATWOE are they considering?
  • Question 25

    Paula is a business analyst working for a small bespoke furniture manufacturing company. The newly appointed chief executive, Beverly, has asked Paula to lead an initiative to refresh and restate (where necessary) the organization's plan for the next financial year. Paula recently led a planning worksope with senior managers and has made the following notes about issues raised in the worshop:
    The company....
    a) Aims to supply 10% of the local bespoke furniture market by the end of the financial year.
    b) Will Invest In local radio advertising and appoint a creative team to develop an appropriate advertisement c) Will await the final draft of the annual accounts before considering investing in a new range of high-tech chairs.
    d) Will adopt new 3D printing technologies to gain an advantage when quoting for bespoke furniture designs e) Recognises that bespoke furniture will always be more expensive than mass-produced, standard furniture Which of these notes will go into her MOST analysis?