A company plans their budget for each brand by country, region, industry, and media types. For this company, the manufacturing industry is not relevant for the Bahamas. Assume that the relevant marketing areas, media types, and custom dimensions have been created. What are some key steps to consider when you are creating the planning model for this company? Note: There are 2 correct Answers to this question.

You are using the A/B testing feature of campaign management to maximize the efficiency of your e- mail campaigns. Which determination methods for identifying the winner email are supported in SAP Marketing Cloud? Note: There are 2 correct Answers to this question.

Which term describes a campaign that uses e-mail and external platforms such as Data Management Platform (DMP)?

Your customer has added new interests directly in the production environment that were not configured in the test environment. What other applications can be configured directly in the production environment? Note: There are 2 correct answers to this question.

Why would you enable the persistence of the predictive model?