Question 21

You want to create a predictive key performance indicator (KPI) that determines the buying propensity for a specific product. Which data is essential for creating these types of predictive models? Note: There are 2 correct Answers to this question.
  • Question 22

    You are implementing SAP Marketing Cloud and want to integrate with another system. What is the recommended standard data load sequence to avoid data inconsistencies?
  • Question 23

    You want to customize the SAP Marketing Cloud solution according to your customer's specific requirements. How can you customize SAP Marketing Cloud?
  • Question 24

    You want to run an e-mail campaign test in your SAP Marketing Cloud quality system. Which applications need to be configured to perform this test?
  • Question 25

    You have defined several marketing areas for campaign execution in your SAP Marketing Cloud system. What steps do you have to execute to send birthday e-mails to all contacts across those marketing areas?