Question 11
Your customer wants to integrate consumer master data from multiple source systems with differing data quality. What should you do to ensure that the most reliable data sources are given preference when the Best Record is built in SAP Marketing Cloud.
Question 12
You want to restrict users from accessing customer data based on the customer country. The attributes required are in the interaction contact data source. Where can you add the filter?
Question 13
Your customer wants to improve the business process between marketing and direct or indirect sales areas. You recommend to implement the SAP Sales Cloud integration. Which business processes can you realize by integrating SAP Marketing Cloud and SAP Sales Cloud? Note: There are 3 correct Answers to this question.
Question 14
You can perform extensibility on SAP Marketing Cloud with the help of the following activities: Export standard or custom business object tables to an SAP HANA system. Export an existing graphical calculation view along with the associated views and tables. Import the calculation views that are modeled in an SAP HANA system. Which app can you use to do these activities?
Question 15
You need to execute campaigns based on the buying propensity applicable for some specific country and region. This means that you will have to create a predictive model. How can you restrict the validity of a predictive model?
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