Question 61

You are creating a lead scoring model.
You need to set up scoring, based on both explicit data and implicit data.
Which scenario represents the appropriate data type? To answer, drag each scenario to the appropriate data type. Each data type may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.

Question 62

You are an event coordinator for Contoso, Ltd, and are creating a multi-day tradeshow event.
You need to set up an event team that will consist of Contoso, Ltd employees, vendors, partners and
customers.
Which two kinds of records should you associate to the event team member? Each correct answer presents a
complete solution.
NOTE: Each correct selection is worth one point.
  • Question 63


    When creating customer journeys the correct steps must be followed in order to ensure the results you receive
    are as expected.
    Which five actions are required, in sequence, to create a complete customer journey? To answer, move the
    appropriate actions from the list of actions to the answer area and arrange them in the correct order.

    Question 64

    You observe that some marketing emails that are part of customer journeys are not sent out.
    Information about the emails displays in Customer Journey Blocked Email Insights.
    You need to determine the cause for the issue.
    What are three possible reasons why the emails are not sent? Each correct answer presents a complete solution.
  • Question 65

    You have been tasked with creating the structure necessary to include dynamic content in email messages.
    Which three types of items can be placed in a message as dynamic values? (Choose three.) Each correct answer presents a complete solution.
    NOTE: Each correct selection is worth one point.