Question 71


You need to create a lead scoring model based upon fixed rules as well as behavior rules.
Which scenario corresponds to each rule type? To answer, drag each scenario to the appropriate rule type.
Each scenario may be used once, more than once or not at all. You may need to drag the split bar between
panes or scroll to view the content.
NOTE: Each correct selection is worth one point.

Question 72

Your company is interested in gaining additional insight into customer journeys.
You have been tasked with analyzing contacts insights.
From the options presented, which three types of interactions are analyzed in Dynamics 365 for Marketing for contacts and lead? (Choose three.) Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.
  • Question 73

    As a marketing operations lead, you have recently been hired to manage a team using Dynamics 365 Marketing.
    The team sends subscription-based newsletters on a regular basis, and they have set up a subscription center in Dynamics 365 Marketing. They now need to create links in each newsletter to the subscription center, so that customers can manage their communication settings.
    How should you instruct the team to ensure links to the subscription center appear in their newsletters?
  • Question 74

    Note: This question is part of a series of questions that present the same scenario. Which question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
    After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
    You have created a lead scoring model for a marketing effort. The lead scoring model has 3 grades: Cold, Warm and Hot.
    After a week you notice that no one has received any scores from your model.
    Solution: You add an action tile.
    Does this resolve your issue?
  • Question 75

    Note: This question is part of a series of questions that present the same scenario. Which question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
    After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
    Your marketing team is asking you questions about how marketing emails can be used for the campaigns they wish to launch.
    You need to explain how these types of messages differ from the person-to-person messaging they already use in order to correctly help your marketing team to understand the difference between Traditional Emails and Marketing Emails.
    Solution: You tell the team that traditional Emails are hosted on the Dynamics 365 server.
    Does this meet the goal?