Question 56

Northern Trail Outfitters' marketing team is new to Marketing Cloud and has very little coding experience. They have employed a consultant to help them design an automated solution for maintaining an auto-suppression list.
Which solution should the consultant recommend?
  • Question 57

    A retail company's database of record resides at a third-party company which also keeps track of purchase history. Their database only updates once a day where new records can be created and merged. The database uses the unique identifier "Customer ID".
    The company wants to send real-time Welcome emails to newly registered website users who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to "Customer ID" in the database.
    Which three key issues should be addressed?
    Choose 3 answers
  • Question 58

    n online retail customer needs daily promotional email content to generate with minimal time spent on creation. Their service contract includes building a custom dynamic template for this purpose. The customer has communicated the following:
    * The email content will highlight new inventory each day.
    * A small team will run both their digital marketing operations and their email program.
    * A user needs to build, test, and send a daily email in less than an hour.
    * Images for the emails will be hosted on their website CMS.
    Which question is relevant to identify strategies for designing the custom template for the customer's daily promotional email?
    Choose 3 answers
  • Question 59

    A customer wants to integrate their website with Marketing Cloud so that users can update their marketing communication preferences. The customer has in-house web development resources available and is interested in leveraging tools such as Journey Builder in the future.
    What solution should the consultant propose, given the customer's requirements and available resources?
  • Question 60

    As part of their brand guidelines, NTO uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well.
    What is the recommended best practices for font usage in email?