Question 36
A large retail group consists of a corporate team and several divisions operating under different brand names. All plan to share one Marketing Cloud account. Each brand has its own marketing department and operates independently, with its own creative assets, subscribers, and data structure.
What are the two reasons why the recommended account configuration is one corporate Parent account, with each brand configured as a separate child Business Unit? Choose 2 answers
What are the two reasons why the recommended account configuration is one corporate Parent account, with each brand configured as a separate child Business Unit? Choose 2 answers
Question 37
Northern Trail Outfitters (NTO) uses the SAP domain comms.nto.com and has just opened an office in Australi a. They have created a business unit for their new office and want to use the domain comms.nto.com.au to send emails to their Australian customers.
What would be required to enable sending emails from their new domain without impacting deliverability?
What would be required to enable sending emails from their new domain without impacting deliverability?
Question 38
What is the skill set you need to build emails with dynamic content?
Question 39
Northern Trail Outfitters (NTO) plans on sending SMS and push notifications together with emails as part of a new customer onboarding journey.
What should a consultant recommend as a unique identifier for each subscriber?
What should a consultant recommend as a unique identifier for each subscriber?
Question 40
Northern Trail Outfitters assigns a 15-digit integer as their Order ID which will be used as the primary key of a data extension. The import file contains leading zeros, but they will NOT be included in the final values.
Which data type should they use for the Order ID field?
Which data type should they use for the Order ID field?