Question 6

What is the difference between hard bounces and soft bounces?
  • Question 7

    A marketing manager wants to create a report that shows database growth over time and excludes blacklisted, unsubscribed, and invalid leads from the total.
    Which modification excludes these populations from the report?
  • Question 8

    A marketer wants the country field values in a database to be standardized.
    What can a marketer do to achieve this?
  • Question 9

    The email marketing manager wants to reset the score for all leads who have been unengaged.
    Which value in the CHANGE SCORE Flow Step will reset the leads' score?
  • Question 10

    A marketer wants to measure the success of various lead generation programs by leveraging acquisition programs.
    How is the acquisition program assigned to a lead?