Free Access Marketo.MCE.v2022-03-28.q42 Practice Test (Page 5)

Question 16

A marketing manager has just completed testing the content in an engagement program and is ready to begin sending emails.
What is required to begin sending emails?

A.Archived content must be shown.

B.The engagement program stream must be activated.

C.Engagement score must be turned on.

D.Stream cadence must be set.

Question 17

The communication limits for your Marketo instance are as follows:

Monica, a person in your database, received Email 01 from your instance at 8:00 this morning. She also qualifies for the audience of an email program scheduled to send Email 02 at 2:00 this afternoon. Email 01 and Email 02 are both non-operational.
Which statement is true?

A.Monica will receive Email 02 at 2:00 pm but will not be eligible for any other emails sent today.

B.Monica will receive Email 02 at 8:00 am tomorrow (24 hours after the last email she received.) She will be classified as pending in the Email Performance Report until the email is sent.

C.Monica will not receive Email 02. She will be included in the Blocked count on the email program control panel.

D.Monica will not receive Email 02. She will be classified as bounced in the Email Performance Report.

Question 18

A marketer wants to create a Program Performance Report that shows the performance for all programs targeting a certain geographic region.
What would be the best way to accomplish this?

A.Add a custom column to the Program Performance Report.

B.Use a filter on the smart list of the Program Performance Report.

C.Use a custom tag as a filter on the setup tab of the Program Performance Report.

D.Use the drill down feature of the Program Performance Report.

Question 19

Which type of score should sales look at to identify purchasing authority?

A.Demographic

B.Engagement

C.Account

D.Behavioral

Question 20

A marketer's CRM requires that States be entered as a 2-digit abbreviation. The marketer wants to display full state names in the form picklists.
How should this be done?

A.Use Mark Input to display the abbreviation while storing the full state

B.Store the full state in "Stored Value" and the abbreviation in "Display Value" on the form field settings

C.Store the full state in "Display Value" and the abbreviation in "Stored Value" on the form field settings

D.Use Mark Input to display the full state value while storing the abbreviation

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Question 16

Question 17

Question 18

Question 19

Question 20

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