Question 111

A retail company's database of record resides at a 3rd-party company that also keeps track of purchase history.
That database only updates once a day where new records can be created and merged.
The database uses an "Email ID," which is a numeric field that represents both the business unit and email address.
The company now wants to be able to send real-time Welcome emails to people (newly registered website users) who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to "Email ID" in the database.
What key issue should be addressed?
Choose 3 answers
  • Question 112

    A consulting has a data extension that contains all current product information. The customer wants to refresh data each morning by importing a CSV containing today's product catalog. The product catalog is never the same; products can be added and removed.
    Which import type should be used?
  • Question 113

    A large retail company has selected Marketing Cloud and has asked to be fully migrated from their existing platform in three weeks. They have communicated the following:
    * They currently have three million customers.
    * They email customers twice a week with no known deliverability issues.
    * Their contract includes one Sender Authentication Package (SAP).
    What response articulates proper IP warming? (Choose two.)
  • Question 114

    Northern Trail Outfitters (NTO) has decided to use Journey builder to launch event-driven lifecycle marketing programs. This includes personalized interactions with customers with the goal of increasing purchase frequency.
    What two pieces of information would help NTO achieve this objective?
    Choose 2 answers:
  • Question 115

    Northern Trail Outfitters (NTO) wants to better understand subscriber behavior on their website upon arrival via an email message. A local member of a Marketing Cloud user group mentioned the Web Analytics Connector.
    Which benefit is offered by installing the Web Analytics Connector in a Marketing Cloud account?
    Choose 3 answers