NTO plans to launch an email campaign. They have two data extensions. The Mountain Manor Campaign Data Extension will
contain the sending audience for this campaign and includes fields for Email Address, Full Name, Loyalty Member ID, and
Loyalty Member Status. NTO will be using AMPScript to reference data in a second, nonsendable data extension named Loyalty
Members. Which field on the he Mountain Manor Campaign Data Extension should be created as the Primary Key to create a
unique relationship with the Loyalty Member Profile Data Extension?

A marketer sends an email to a sendable data extension that contains a Customer_ID field with a numeric data type that relates to the Subscriber Key on the All Subscribers List as a Send Relationship.
Which two statements are correct about the email send behavior for any subscriber who currently does NOT exist on the All Subscribers List?
Choose 2 answers

A marketer has noticed an increase in unsubscribes. They would like to address this concern but, going into a holiday season, want to avoid eliminating planned emails.
What should they use to easily focus their marketing efforts on subscribers who are least likely to unsubscribe?

What can a marketer do to enhance a Welcome Series campaign? (Choose 2)

Northern Trail Outfitters (NTO) notices a larger than normal drop in engagement and a spike in unsubscribes after its sales team added a newsletter that is sent three times a week, in addition to the normal commercial marketing messages sent throughout the week.
Which action should be taken to reduce the number of unsubscribes and increase engagement for NTO's program?