Question 16

Northern Trail Outfitters wants to create a dynamic welcome series to make each email more relevant to its subscribers. The second email in the series should send customers down a predetermined path based on click activity within the first email. Which Journey Builder activity should be used?
  • Question 17

    A new marketing manager at Northern Trail Outfitters (NTO) has been asked to evaluate whether to use HTML Emails or Templates for weekly newsletter sends, which are created by a marketing coordinator with limited coding ability. While NTO has HTML developers on staff, their time is not guaranteed on an ongoing basis.
    Which two characteristics of Templates would benefit NTO when creating its weekly newsletter in Content Builder? Choose 2 answers
  • Question 18

    What is a capability of a data relationship?
  • Question 19

    The marketing team want to target subscribers with a 'think you' offer for all subscribers who have opened an email in the past year.
    Which tool should they use to identify the subscribers to send to?
  • Question 20

    What single place in Content Builder would a marketer store CSS used in several Paste HTML Templates?